The private education industry has a new national voice in the recently rebranded Association of Private Schools and Colleges Singapore (APSC).

Stratagem Consultants was appointed by The Association of Private Schools and Colleges Singapore (APSC), to undertake a Branding and Public Relations programme. The objective of this program was to raise APSC's profile, in the face of the rapidly changing dynamics in Singapore's private education industry and to better enable it to engage with its stakeholders and  serve the needs of its constituents.

As part of this project, Stratagem Consultants was tasked with coordinating and overseeing the official brand launch of the Association.  

APSC President, Dr Andrew Chua presented a token of apprciation to
Mr. S. Iswaran, Senior Minister of State, Ministry of Trade and Industry and Ministry of Education

APSC's brand launch, held on March 30 2010, at The Copthorne Waterfront Hotel, was a landmark occasion, heralding APSC's bigger role and resurgence in a new and dynamic era for the private education industry. Mr. S. Iswaran, Senior Minister of State, Ministry of Trade and Industry and Ministry of Education, officiated the event, unveiling APSC's new brand logo, together with Prof. Andrew Chua, APSC president.

The event was a resounding success, with wide coverage by the three main newspapers, The Straits Times, Business Times and Lianhe Zaobao, as well as broadcast coverage on Radio 938Live and Channel News Asia's Prime Time News.

It was attended by representatives from the Ministry of Education, The Council of Private Education (CPE), SPRING Singapore, IE Singapore as well as corporate partners and member schools.  

Media Conference in session

To sum up, this significant event has put APSC under the spotlight of greater public attention. It has helped to raise awareness of the initiatives taken to raise the professional and ethical standards of the industry and to reposition and deepen understanding and interest of the Association's role and capabilities among educationists, students and the general public.

For further details on the APSC launch, please click here for the press release, or log on to the Association's official website at http://www.apsc.org.sg.